Top 10 Athletes Endorsement Earnings in All Sports
Garry Looks at the Top 10 Athletes Endorsement Earnings in All Sports
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Commercialization in the sports is not new to all. Companies grab the opportunity to utilize a sports icon to push their products into the market successfully. Most of the times, greatness produces more endorsements that big companies pick the champions and the winners. To be successful means to have endorsement deals.
Here are the Top 10 athletes endorsement earnings in all sports in 2014.
USA TODAY Sports
1. Tiger Woods $55 million - Golf
Tiger Woods reaps millions yearly through endorsement alone. He is the most marketable athlete in the planet. He might be in a drought by not winning a major in the past several years, but his sponsors continually cling to him. Woods endorsement deal with Nike provides most of his earnings. Furthermore, his gold course-design business has been successful. Woods received extra money just to appear in tournaments outside US.
2. LeBron James $53 million - Basketball
James status as the best basketball player in the world gives him the avenue to be marketable. His marketing power increases when he captured his first NBA title. His endorsement portfolio includes Nike, Coca-Cola, Upper Deck, McDonalds and others. Also his jersey was the NBA's best-seller in 2013.
3. Roger Federer $52 million - Tennis
Considered as the greatest tennis player of all time, Federer attracts companies. Federer has the charisma to impact the consumers in buying what he promotes. Federer endorses Nike, Rolex and Credit Suisse. He also signed a five-year deal to promote campagne brand Moet and Chandon.
4. Phil Mickelson $48 million - Golf
Surprisingly, Mickelson is ranked No. 4 in all sports endorsement earnings. He has endorsement deals with Barcklay's, Callaway, KPMG, Rolex, Exxon Mobil and Amgen/Pfizer. He made a deal to promote Enbrel, a psoriatic arthritis drug.
5. Kobe Bryant $31 million - Basketball
Bryant graceful moves and success in the NBA created wealthy endorsements. His five rings validated his place as one of the top 10 players of all time. His endorsement portfolio includes Nike, Lenovo, Panini and Turkish Air. His jersey also sells, currently third behind James and Kevin Durant.
6. Rafael Nadal $30 million - Tennis
Nadail is second tennis player to be in the top 10 earnings in endorsements. Nadal showed that he is one of the greatest players of all time. He is already the greatest French Open player of all time. His success tremendously elevates his marketability. Nadal's biggest endorsement deal comes from Nike. His endorsement portfolio includes Mapfre, Bank Sabadell Atlantico, Babolat, Richard Mille, Poker Stars, Kia Motors and Mueller.
7. Cristiano Ronaldo $28 million - Soccer
Aside from signing the most lucrative contract in sports worth $206 million in five years, Ronaldo's popularity extends to endorsements. His endorsement portfolio includes Nike, Tag Heuer and Emirates Airlines.
8. Mahendra Singh Dhoni $26 million - Cricket
Dhoni was the leader of the Indian national team to win in 2013 ICC Champions Trophy. His success made him one of the top endorsers. His endorsement portfolio includes Reebok, Spartan Sports and Amity University.
9. Usain Bolt $23 million – Track
The fastest man on earth receives many endorsements. His endorsement portfolio includes Puma and others.
10. Lionel Messi $23 million - Soccer
Messi is one of the most marketable sports personalities in the world. His performance in the previous World Cup earned him more adulation. His endorsement portfolio includes Adidas and Gillette.
Tennis star Maria Sharapova garnered $22 million in endorsement alone. She ranked No. 11.