Top Ten Most Expensive Super Bowl Ads of All Time

Top Ten Most Expensive Super Bowl Ads of All Time Photo by USA TODAY Sports

A Look at the Super Bowl's Most Expensive Commercials

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With Super Bowl 50 just around the corner (four days and counting to be exact), I thought we’d spend this morning taking a look at the top ten most expensive Super Bowl advertisements in history. We all know that even a 30-second spot costs more than most of us will make in a decade, but some marketing departments have really gone above and behind the call of duty (and budget, one would presume). 


1. Chrysler’s “Imported From Detroit” - $12.4 million (2011)

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2. Bud Light’s “Epic Night” - $12 million (2014)


3. T-Mobile’s “No Contract, No Worries” and “Still No Contract” - $8 million (2014)


(3*) 4. Jaguar’s “Rendevouz” - $8 million (2014) 


(3*) 5. Kia’s “Matrix” - $8 million (2014)


(3*) 6. Toyota’s “Highlander Muppets” - $8 million (2014)


(3*) 7. Microsoft’s "Empowering" - $8 million (2014)


(3*) 8. Coca-Cola’s “Big Game” - $8 million (2014)


9. Taco Bell’s “Viva Young” - $7.6 million (2013)


10. Budweiser’s “Delivery Truck Bridge” - $5.8 million (2010)

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