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Liverpool Latest News: Liverpool Chief Executive Says That Suarez Has Damaged Clubs Reputation

Last night, Liverpool were knocked out of the Capital One Cup competition by Manchester United 1-0 at Old Trafford, however, this morning’s newspapers in the UK are not talking about the match result, but Liverpool`s Chief Executive, Ian Ayre, suggesting that Luis Suarez has damaged the clubs reputation.

Suarez played for Liverpool for the first time against Manchester United last night after serving a 10 match ban for biting Chelsea defender Ivanovich at the end of last season.

The player has track history and was previously banned for 8 matches for making racist comments about Manchester United defender, Patrice Evra, in a match against Manchester United a couple of season ago.

Before that, he played for Ajax in Holland, and again, he was banned for 8 games for biting an opponent.

Interestingly, Manchester United had been interested in signing the player when he was at Ajax, however, when the reports of his bizarre behaviour became evident; he was quickly dropped from the list of players wanted by Sir Alex Ferguson.

Suarez made a protracted effort to leave Liverpool during the recent summer transfer window; however, a combination of events stymied his move. Moreover, the truth is that even with his undoubted talent, a lot of the high profile clubs would not want to risk their reputations with a player having Suarez`s history.

Ian Ayre, speaking at the Sport Industry breakfast in London, said "any types of incident of that nature are damaging to the brand".

Suarez and his agents would do well to take note of his comments as a club with Liverpool`s previously impeccable credentials would not sanction any further misbehaviour. The jury is still out on Suarez and it will be interesting to see how he copes now he is back playing again.

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