Garry Looks at the Top Seven Athletes Endorsement Earnings in Soccer
|Date & Time||Tuesday July 15, 2014, 8:00 AM (EDT)|
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Soccer is the most popular sports in the world. In the recently concluded FIFA World Cup Finals, more than a billion people tuned in to watch the Germany and Argentina match. Three billion interactions on Facebook and 672 messages on Twitter were gathered. In the United States alone, the Final game was followed by 26.5 million people, according to Nielsen company.
The prominent of soccer produces high level of commercialization. Soccer players have endorsement deals with the big companies that grabbed their marketing powers to promote their products. Some critics couldn't accept the truth that these players are somehow overpaid in their contracts with their respective teams. In addition, the biggest bonus that a soccer player, to get endorsements. Here is the list of highest paid soccer players in endorsements.
1. Cristiano Ronaldo - Real Madrid 28 Million USD
Ronaldo is probably the best soccer player. He commands a 5-year $206 million contract with the Real Madrid. He climbed into the echelon of great players when he netted 62 goals in 52 games for his team, the fastest. His worth really depends on how good he plays in the field. He will earn $28 million from his sponsors (Nike, Tag Heuer and Emirates Airlines) this year.
2. Lionel Messi - Barcelona 23 Million USD
Messi, the winner of the FiFa World Cup Golden Ball, is at No. 2. Nothing alters his endorsements after failing to score in the World Cup Final. Messi's sponsors are Adidas, which created iconic line of shoes, and Gillete.
3. Neymar - Barcelona 16 Million USD
The 22-year-old Brazilian professional soccer player is at No. 3. His injury in the World Cup stunned Brazil, which lost in the semi-final without him. He has endorsement deals with Nike, Panasonic, Volkswagen, Paypal and Waves for Water, a federally certified 501(c)3 NGO based in California. Neymar can acquire more deals in the future because of his youth.
4. Gareth Bale – Real Madrid 11 Million USD
The Real Madrid winger is at No. 4. He is also ranked No. 6 on Forbes highest paid soccer players when he got the $118 million transfer to Real Madrid. He has deals with Adidas, Lucozad and EA Sports.
5. Mesut Ozil - Arsenal 6 Million USD
Ozil's transfer to Arsenal will always be remembered. In September, he had a $65 million 5-year contract with the team. Also, he signed a 7-year deal worth $35 million with Adidas. Moreover, he has sponsorship with Kinder Eggs.
6. Steven Gerrard - Liverpool 5.5 million USD
The captain of Liverpool and England national team Steven Garald is No. 6 in our list. He just turned 34 last May yet his legs are still capable of enduring the challenges in the fied. He is one of the most successful endorsers at $5.5 million.
7. Wayne Rooney -Manchester United 5 Million USD
Rooney is still one of the most marketable players. The toughness of Rooney in playing with Manchester United earned him a four-year contract extention worth of $104 million. His sponsors are Nike and Harper Collins.
7. Sergio Aguero – Man City 5 Million USD
Aguero shines in the world of endorsement. In 2011, Puma made him the highest paid soccer player in the world. The Manchester City star continues to be one of the top endorsers of Puma. Aside from Puma, Aguero has a deal with Pepsi.